To spread awareness about the importance of the Hindi language in the country, September 14 of every year is celebrated as Hindi Diwas. The day commemorates the event when Hindi was adopted as one of the official languages of India.
In an effort to promote and popularise Hindi language, News18 HSM network is back with “Hindi Ke Samrat” contest on News18 India, News18 Rajasthan, News18 Bihar/Jharkhand, News18 Uttar Pradesh/Uttarakhand and News18 Madhya Pradesh/Chhattisgarh.
As part of the contest, News18 gives viewers a chance to win prizes by completing famous Hindi idioms (Muhawaras). Viewers who want to participate can simply register by giving a missed call on 8882472472 and selected ones will be taken on air as winners on HSM channels on Hindi Diwas where they will be gratified and crowned as “Hindi Ke Samrat”.
The channel said, “As a leading News Network, this viewer engagement campaign to promote the Hindi language is an integral part of our effort to bring content that is not only engaging but also has great socio-cultural relevance.”