News18 Bangla has integrated an exclusively designed program for its audience with its flagship properties ‘Praner Pujo’ and ‘Shera Pujo’ 2022 for the upcoming festival of Durga Puja.
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The commemoration of the programming line-up will start September 5 onward, every day, 5 pm and 10 pm and end on September 29.
Keeping in mind the real essence of Durga Puja, the channel will incorporate some brand-new shows and activities that will extensively cover puja celebrations and stories across 13 districts in West Bengal.
Going deep into the Bengali heartland, News18 Bangla will engage with 64 puja committees across the districts, upholding their dreams and excitement about the preparation, history, and heritage of this mega-festival.
Adding on, News18 Bangla has come up with a new programming format. ‘Jelai Jelai Pujor Lodai’ – the program for this year’s Durga Pujo, will stream on the channel and present a series of exciting activities with Puja fanatics across the districts.
From song performances, recitation, skits, folk dance, quizzes, and rapid fires, News18 Bangla will create a state-wide televised Durga Puja festive fever, involving people of all age groups across rural, semi-urban, and urban regions. With 24 original episodes, this line-up will also include the five-day extravaganza with a spotlight on the rituals and magnificent jollification.
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