Mirum bags IDFC Mutual Fund's digital marketing mandate

Mirum, the digital solutions agency from the WPP Group, has won the digital duties for IDFC Mutual Fund.

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As part of the mandate, Mirum will provide brand strategy, creative services and manage social media platforms for the brand. Mirum, a Salesforce Crest Consulting Partner, will implement Salesforce Marketing Cloud and provide managed services for a seamless marketing automation solution. IDFC MF will also be utilising Mirum’s technology services for web development, UI/UX and SEO.

The account will be serviced by Mirum’s in-house teams from their Mumbai office.

Mihir Karkare, EVP, Mirum India, said, "We are happy to partner with IDFC Mutual Fund. It is a proud moment for Mirum to win such a large digital mandate and bears testimony to our digital capabilities. We look forward to serving the IDFC MF account and are confident of delivering a seamless solution.”

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