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Mirum bags IDFC Mutual Fund’s digital marketing mandate

The account will be serviced by Mirum Mumbai office

Mirum, the digital solutions agency from the WPP Group, has won the digital duties for IDFC Mutual Fund.

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As part of the mandate, Mirum will provide brand strategy, creative services and manage social media platforms for the brand. Mirum, a Salesforce Crest Consulting Partner, will implement Salesforce Marketing Cloud and provide managed services for a seamless marketing automation solution. IDFC MF will also be utilising Mirum’s technology services for web development, UI/UX and SEO.

The account will be serviced by Mirum’s in-house teams from their Mumbai office.

Mihir Karkare, EVP, Mirum India, said, "We are happy to partner with IDFC Mutual Fund. It is a proud moment for Mirum to win such a large digital mandate and bears testimony to our digital capabilities. We look forward to serving the IDFC MF account and are confident of delivering a seamless solution.”

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