D2C beauty and wellness brand Wow Skin Science has announced actors Kartik Aaryan and Rashmika Mandanna as the new face of Wow Hair care range.
The roping in of the two celebrities is part of their on-going endeavour of bringing consumers closer to nature through products in the personal care and wellness space.
Manish Chowdhary, Co-founder, Wow Skin Science, said, “As a brand that is deeply rooted in the philosophy of nature, we ensure that the partners we work with spread out our narrative and resonate with our vision. Hence, Kartik and Rashmika made complete sense. Both have an incredible line of work, champion the right causes and are loved by people across age groups, especially the Gen Z. We’re really excited to have them onboard!”
Aaryan said, “Personally, I'm a strong believer and advocate of natural products and hence the proposition of Wow Skin Science really resonated with me. I am really thrilled to be associated with the brand and be a part of its journey because as an actor I think of the audiences first, this brand does the same - puts people first.”
Mandanna said, “I am excited to be a part of the Wow family. The brand is known to be chemical free, nature inspired and most importantly, Eco-friendly - a philosophy that is very close to my heart. I’m excited to work with a brand like Wow Skin Science, which makes haircare a truly Wow experience!’’