Freedom Healthy Cooking Oils, the flagship brand of Gemini Edibles and Fats India (GEF India), has received the AIMA-RK Swamy High Performance Brand Award 2021 in a special session at AIMA's 49th National Management Convention.
The convention was held with the theme 'Advantage India: Thriving in the New World Order’. The award was received by, P Chandra Shekhara Reddy, Senior Vice-President - Sales and Marketing, Freedom Healthy Cooking Oils from Union Minister for Road Transport & Highways Nitin Gadkari, in the presence of other dignitaries.
The AIMA-R K Swamy award was instituted in 2009 by the advertising agency R K SWAMY and All India Management Association (AIMA), in memory of the founder of the agency Sri R K Swamy, who also was a past president of AIMA.
The award is given to a high-performing Indian-grown brand. Late Swamy was a true nationalist who felt that Indian companies and brands are as good as MNCs and to honour his view on the subject, AIMA and R K SWAMY instituted this award.
The high-performance brand is identified by a panel of industry leaders. The winning brand must consistently outperform others in the category in terms of revenue and profitability as well as satisfy the Jury that the brand has performed well across other categories as well.
As per the awards body, Freedom Healthy Cooking Oils was chosen for the aggressive growth seen from Rs 6,500 crore to over Rs 10,000 crore with similar growth in profitability in the last couple of years.
Past President of AIMA and the Chairman and Managing Director of R K SWAMY, who was the Jury Chair, said, "We reviewed several categories and studied the performance of various brands before we zeroed in on Freedom. They join several other illustrious brands over the last 12 years like LIC, SBI, Tata, Amul, Titan, HDFC Bank, Bajaj Auto, Wipro, etc. So many congratulations to them and wish them continued success."
Pradeep Chowdhry, Managing Director, GEF India, said, "We are delighted to win this award. This was made possible by the hard work put in by our employees and the distributors as well as our agency partners over the last several years. My special thanks to each and every one of them."
Reddy, Senior VP – Sales and Marketing, Freedom Healthy Cooking Oils, said, “We are happy to receive the AIMA-RK Swamy High Performance Brand Award 2021 for Freedom Healthy Cooking Oils. The brand ‘Freedom’ is built on the fundamentals of consistently providing good quality products, attractive packaging, deep market knowledge and penetration, innovative marketing, customer outreach, and communication strategy. It has helped us grow and become the No. 1 brand by volume sales in the country in the sunflower oil category (Neilsen IQ – MAT March 2022) in an extremely competitive marketplace.”
Recently Freedom Healthy Cooking Oils also bagged the ‘Pride of India Brand Award 2022’ in the category ‘Best Brands of South India’.