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Colors' 'Khatron Ke Khiladi 12' sets new records in the HGEC space

As per the channel, the show generated over 5 million conversations including multiple organic trends on a weekly basis

Stunt-based reality show ‘Khatron Ke Khiladi’, headlined by Rohit Shetty as the host, has delivered yet another successful season with its action-packed content, breaking records across various mediums.

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Citing BARC data, the channel claimed that the show was featured as the number 1 non-fiction show of the category (Source: HSM Urban, All NCCS 15+, 1st Jan’22 – 26th Aug’22)

receiving rave reviews across the globe.

The channel also claimed that ‘Khatron Ke Khiladi’ played a key role in making Colors the number 1 weekend destination with 24% market share (Source: HSM Urban, All NCCS 15+, Week 27-34’22).

As per Colors, the show generated over 5 million conversations including multiple organic trends on a weekly basis.

Becoming the show with the highest reach two years in a row, the Rohit Shetty action extravaganza is the number 1 on weekends in terms of average episodic reach as well, as per the channel.

Colors had launched a 360-degree high impact campaign across platforms, with the aim to connect with fans and give them a first-hand experience of ‘Khatron Ke Khiladi’. An interactive Instagram filter was introduced, with a task to match expressions with their favourite contestants. The filter clocked 6 million impressions, as per them.

To bring out the element of fear to life, Colors created harmless prank videos by tricking people in elevators through fake scenarios such as collapsing floors and silicon snakes, this was a major hit across social media where it garnered 1 million views.

Taking it up a notch, each contestant was innovatively introduced in stylised videos, which cumulatively garnered over 30 million views.

Taking viewers up close and personal, a larger-than-life BTS video of action master and host Rohit Shetty was posted fetching more than 6 million views across platforms.

Keeping the viewers hooked with engaging content, and fun videos including the contestants' prepping and testing their reflexes with ‘Try not to flinch’, garnered more than 10 million views.

With overall 1 billion views and 1.5 billion reach across social media platforms, the show had a consistent 80% share of voice across the GEC sector and highest among the shows in the GEC space in social media.

Nina Elavia Jaipuria, Head – Hindi Mass Entertainment and Kids TV Network, Viacom18 said, “The grand success of Khatron Ke Khiladi is a testament to our commitment to provide wholesome entertainment to our viewers. Over the years, the show has set new benchmarks, broken records across platforms and is once again the no.1 non-fiction show in the category. It prevails to be an exceptional showcase of unparalleled entertainment and a great platform for advertisers. As we continuously strive to entertain and innovate, we look forward to unwavering support from our viewers and advertisers."

The property has been a resounding success with advertisers as well, wherein the title sponsor Maruti Suzuki remains this season with Amazon Prime, Spotify India, Hershey’s India, Oppo Mobiles India and more, who continued their partnership with the country’s highest rated reality show, and the powered by - Charged by Thums up, along with special status Kajaria Ceramics, Ching’s, among others are some of the newer brands who have partnered this season.

The show is airing every Saturday and Sunday at 9.30 pm on Colors.

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