For the ninth instalment of Bigg Boss Kannada, Colors Kannada is trying to get one step closer to its audiences with standout marketing innovations and initiatives. The channel has adopted the ‘Hello Bigg Boss Multiplex innovation’, that aims to convey messaging on Bigg Boss Kannada in two senses (visual and hearing) to audiences in about 290 screens across the state.
This innovation will involve both voice messaging in Bigg Boss voice and the host Kiccha Sudeep featuring on screen giving out an experience of the Bigg Boss house to all its audiences.
This innovation aims to enthral theatre audiences across the state from September 23, a day ahead of the Bigg Boss Kannada 9 grand premier, to September 30 for seven days.
In another innovation as part of its marketing strategy on BBK 9, Colors Kannada will also activate mall promotions at global malls in Bengaluru where about 2 lakh+ audiences will watch the livestreaming of Bigg Boss on September 24, 2022 where even former contestants from Bigg Boss Kannada OTT and lead artists from fiction shows of Colors Kannada will join the audiences.
Along with this, Colors Kannada will be reaching out to its audiences through a French window ad on BBK9 with Vijaya Karnataka that will engage its readers to guess the fresh contestants participating in the 9th instalment of Bigg Boss Kannada.
Colors Kannada is presenting Bigg Boss Kannada 9, powered by Nippon Paint, Freedom Refined Sunflower Oil, Finolex Pipes; Special partners A23, Levista Instant Coffee, Haier Bottom Mounted Refrigerator and Health Partner Amruth Noni, that will premiere at 6 pm on September 24 with daily episodes at 9.30 pm on Colors Kannada and anytime on Voot and Voot Select.