Bollywood dance music property, ‘Bollyboom’ - a Percept IP – has announced the appointment of Anant Srivastava as Chief Operating Officer (COO), with effect from August 10.
Srivastava will be responsible for leading the Vision, Strategic direction, Business Development and Monetisation of the Bollyboom IP, creating opportunities for synergy across the Media and Entertainment industry, attaining profitability and revenue growth organically and inorganically, identifying new areas and lines of brand extension, as also paving the roadmap for brand Bollyboom pan India and overseas across multiple touch points.
Prior to joining Bollyboom, he served as Director, ByteDance, where he led the new and original music business in the India GBD Music Division and was responsible for the company’s foray in the content space, acquisition of content for music streaming services like Resso, Tik Tok, Helo, and key industry partnerships. Prior to this role, Srivastava has worked in lead roles at many top entertainment companies including Radio Mirchi, SONY Music, Yuvraj Entertainment, 3rd Rock Multimedia and Devils at Work.
Srivastava said, “Bollyboom has been a pioneer and leader in the Bollywood Dance Music space and has set many benchmarks over the past decade. From a single format show, the IP has evolved into multiple formats including Arenas, Club Nights, Campus Tours and Occasions. In the past six months the brand expanded beyond a ground entertainment show to a 360-degree experience through the launch of Bollyboom Clubs across Mumbai and Goa. I am excited to join the team in the midst of such a rapid Business Transformation as we expand the IP across formats and geographies, as also expand our Digital Footprint to become Bollywood’s first holistic Digital Content Company. I look forward to using the current size and scale of the IP to propel us to a faster growth trajectory to ensure Bollyboom becomes a holistic aspirational 360-degree on-ground * online lifestyle brand for its fan community.”
Manuj Agarwal, CEO, Percept Live, said, “The future of our entertainment business is pivoted firmly around our Intellectual Properties business and we needed a visionary leader who has walked the walk and talked the talk in this domain for a while. I'm thrilled to have Anant Srivastava as our new COO – Bollyboom, given his rich and diverse exposure, expertise, network and proficiency in the Media and Entertainment domain. Bollyboom is at a pivotal stage of transitioning from a popular on-ground entertainment event to a 360-degree experiential brand even as it expands across formats and geographies, and Anant is just the right person to take Bollyboom into its next glorious phase.”