The luxury automobile brand, BMW India has called for a creative pitch in India. India’s leading agencies are participating in the pitch.
Sources close to the development confirmed the news to BestMediaInfo.com.
The pitch was called a few weeks ago in Delhi. The company is yet to finalise its creative agency on record.
The account size is pegged to be between Rs 3-4 crore.
The incumbent agency on the account is IPG’s Team Dynamic, which was formed in 2021 as a solution specifically created for BMW India, with regional resources drawn from across the IPG portfolio.
Back then, the account was won in a multi-agency pitch and included creative, digital services and studio production responsibilities.