Zee Zest, in collaboration with Nexa, has announced the launch of its new show ‘Luxe Pins’ which is the first of its multi-part Nexa Journeys series.
Hosted by anchor and actor Karan Tacker, the first episode is scheduled to air on August 14, at 8 PM on Zee Zest and Zee Zest HD.
An eight-episode series, ‘Luxe Pins’ aims to be the audience’s gateway to exclusivity, living vicariously through the eyes of the show’s host. From luxury hotels to handcrafted fragrance, from a tree top adventure to bespoke personal accessories, India is home to unfathomable luxury experiences that only a select few have access to. The host takes the audience on an unexplored journey of the finer things, in the Nexa XL6, as he travels through this world of splendour.
For those with a discerning taste in life, the show will also take them through unique experiences from ‘The Table in the Water’ in Goa to bespoke fragrances in Bengaluru, from glamping in Rishikesh to a game of Polo in Jaipur.
The launch of Nexa Journeys presents ‘Luxe Pins’ also marks the beginning of a year-long collaboration between Maruti Suzuki India and Zee Zest, that aims to bring forth a series of unique shows, centred around travel, luxury, road-tripping and much more, over the next year.
Amit Shah, Chief Cluster Officer- West, North and Premium Channels, Zee Entertainment Enterprises, said, “Zee Zest being a leader in the lifestyle space since launch have always endeavored to offer high quality content and ideas for advertisers to partner. Our association with Nexa is a clear win for both since Luxe Pins aligns with our content philosophy to Unlimit life and its experiences, and Nexa Journey’s objective to create premium travel experiences. We hope this breath-taking series will capture our viewers' hearts by offering them an experience they can enjoy with the entire family.”
Shashank Srivastava- Senior Executive Officer Marketing and Sales – Maruti Suzuki India, said, “Nexa was born in 2015 when conventions were challenged, ‘premium’ was redefined, and car buying was transformed. Nexa introduced three experiential pillars which catered to the expectations of the discerning customers; Nexa Music, Nexa Lifestyle and Nexa Journeys. Being a part of exclusive curated experiences that are unique, resonates with the concept of Nexa Journeys. Nexa is pleased to showcase the gateway to providing exclusive, immersive and indulgent experiences. So, while viewers see the Nexa cars in action as they traverse across the country, they also savour some truly unique and marvellous sights to behold in this journey.”
With the launch of the new show partnered by Nexa, Ali Zaidi, Chief Sales Officer - FTA Cluster and North Branch Head, ZEEL, said, “At Zee, we have been at the forefront of delivering personalised, holistic solutions to our partners through our diverse offerings. We are glad to further strengthen our partnership with Maruti Suzuki India through Nexa Journeys on Zee Zest. Through this association, our aim is to weave in Nexa’s objectives seamlessly into our programming, enabling them to target their audiences more effectively.”