WPP India registered strong growth in the April-June quarter of 2022 riding on the back of the Indian Premier League (IPL), as per the interim results declared by the group. It marked a LFL revenue less pass-through costs growth of 47.6% as compared to the 30% it had registered in the corresponding quarter in 2021.
Meanwhile, in Q1 of FY 2022 it had registered 25.1% growth in India, as per the interim report.
Globally, WPP as a whole reported a revenue of 6,755 million pounds in H1 FY22, marking a 10% YoY increase from the 6,133 million pounds it registered in H1 FY 2021.
Its Operating Profit also increased to 539 million pounds in H1 FY2022, as compared to 484 in H1 FY2021, registering a 11.4% increase on a YoY basis.
Mark Read, Chief Executive Officer of WPP, said, “We have enjoyed a strong first half, with broad-based growth across our creative, media and public relations businesses. This reflects the improved competitive position of our creative businesses, with their growing capabilities in commerce, experience and technology, our continued strength in media and the resurgence in demand for strategic communications advice from our public relations agencies.”
“Our services are business-critical – driving growth, building brands, innovating and helping clients navigate an increasingly complex marketing environment. As major advertisers increasingly look to integrate their marketing investments, we are well positioned to serve the world’s largest companies, demonstrated by our success with Coca-Cola, which we are now onboarding at pace. The second quarter saw significant assignment wins from Audi, Audible, Danone and Nationwide.
“Our commitment to creativity was recognised at Cannes Lions in June where WPP was awarded the most creative company, recognising the quality of our work in all areas, spanning film, digital, media, commerce and creative business transformation. It’s a testament to our investment in creativity and the talent of our people, and I am committed to making WPP the most creative company in the world. Our clients are continuing to invest in WPP’s services, which reflects our attractive industry exposure in technology and healthcare, our broad global footprint, and the importance of what we do for their businesses. The actions we have taken over the last four years leave WPP much better positioned with a more uncertain economic environment ahead,” he added.