Smartphone brand Tecno Mobile is introducing Camon 19 series in India through fashion razzmatazz— ‘Stylish Affair’, in collaboration with Cosmopolitan India, the fashion and lifestyle magazine.
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This collaboration is fashioned to lay the groundwork for Tecno’s upcoming Camon 19 series launch in India, merging Technology with Fashion.
Camon 19 Pro5G is an archetype of a fine balance between technology and style, and the event fittingly draws a parallel with it.
With the camera becoming a most-desired feature in any hi-end phone and Millennial and Gen-Z users wanting to capture every beautiful moment on the camera, the ‘Stylish Affair’ campaign is a strategy by Tecno Mobile to unveil its new series, highlighting the focus on style. The intent is to create a unique platform for budding style icons and enthusiasts pan-India, under a marquee campaign. ‘Stylish Affair’ aims to develop unique experiences through a three-pronged approach, spread across In-Real-Life (IRL) events, Print, and Digital campaigns.
Projected to be a premium lifestyle product series, the campaign essentially targets fashion enthusiasts among the Millennials and Gen-Z, across colleges and universities.
Elaborating on Tecno Camon 19 series, Arijeet Talapatra, TECNO India CEO, said, “With a range of five product lines, each catering to a very different set of target audiences, we at Tecno are always working towards doing things differently. This time, we are targeting the fashion-conscious audiences with the Camon series and we intend to engage with our audiences in the most innovative, fun, and rewarding way.”
The Camon 19 series will feature three products initially—Camon 19 Neo, Camon 19, and Camon 19 Pro 5G. The product is expected to be ushered in amid much fervour, lined with fashion parties, a Style Hunt contest helmed by a jury panel, and the cover of CosmopolitanIndia shot on the Camon 19—highlighting its key features.
Nandini Bhalla, Editor, Cosmopolitan India, said, “We are delighted to launch the Camon 19 Pro 5G at this special fashion event. What makes this evening, the ‘Stylish Affair’, truly distinguished is the celebration of both technology and style, shining the spotlight on the smartphone’s futuristic character. Through this unique collaboration, we are not only launching the Pro 5G, but also introducing a very special ‘Style Hunt’, a one-of-a-kind platform where Cosmo India readers will geta chance to showcase their unique talents and style. The pan-India campaign welcomes participants from all over the country and will award cash prizes to a few lucky winners. Keep a lookout out for related announcements on Tecno’s and Cosmopolitan India’s social media handles.”
The latest launch is a part of the lauded Camon series. The Camon 19 Pro 5G is an advanced version of the recently-released Camon 19.
The premium smartphone brand views ‘Stylish Affair’ campaign to set off this year’s company focus on the mid-to-high segment and to leap the extra mile for technology democratisation and make new-age technology accessible to people at disruptive price points.