Sony Pictures Networks India (SPN) has extended its partnership with England and Wales Cricket Board (ECB) for the exclusive television and digital rights for six years until the year 2028 in India along with Pakistan, Sri Lanka, Bangladesh, Nepal, Afghanistan, Bhutan, Myanmar, and Maldives.
The renewal will give SPN the exclusive rights to broadcast all senior Men’s International and Women’s International along with domestic competitions on its sports channels. The exclusive content from ECB will also be streamed on SPN’s OTT platform, SonyLIV.
SPN will get access to around 250 days of international men’s cricket, including Men’s 5-match Test series and limited over series between England and India, and Women’s series between the two nations as well.
The deal includes other iconic series like The Ashes, as well as matches against other top teams like Pakistan, New Zealand, South Africa, and others.
Apart from the international cricket, Sony Sports also has the rights to telecast domestic competitions that include LV=Insurance County Championship, Vitality Blast and Royal London Cup. The Vitality Blast is Twenty20 cricket league played in England and Wales and the Royal London Cup is a fifty-over limited overs cricket competition for the England and Wales first class counties.
NP Singh, Managing Director and CEO, Sony Pictures Networks India, said, “SPN has had an outstanding association with the England and Wales Cricket Board (ECB), that has enabled us to bring premiere sporting content to our viewers who enjoy cricket. The extension of the broadcast partnership is a testament to our strong portfolio of sports content in the country, which we have successfully built and nurtured over the years. This association is an opportunity to bring to the Indian audience an unparalleled viewing experience across the Sony Sports Network and our digital platform SonyLIV. This partnership will only bolster our endeavour further.”
Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India, said, “We, at Sony Pictures Networks India are happy to extend our long-standing partnership with England and Wales Cricket Board. The English cricket team is amongst the most formidable in the world, and we look forward to broadcasting high quality cricket played in England during primetime viewing hours including the 21 matches featuring India between 2023 to 2028. In addition to this, Team England has elevated global interest in their new brand of test cricket led by their captain Ben Stokes and coach Brendon McCullum. The England-India rivalry has always been an exciting proposition for cricket fans around the world and our viewers can look forward to some thrilling cricket action until 2028.”
Clare Connor, Interim CEO, England and Wales Cricket Board, said, “We’re delighted to extend this partnership for another six years, broadcasting England Men’s and Women’s home international cricket to a passionate global audience. This partnership also enables us to bring the men’s county game to the biggest cricket audience in the world. After the thrilling conclusion of the England v India Men’s Test series last month, there is so much fantastic cricket to look forward to over the coming years, including the Women’s series between England and India next month. I am sure fans will continue to be entertained and enthralled by the contests between our two countries.”