Satyendra Prakash assumed charge as Principal Director General of Press Information Bureau (PIB) on Monday.
Prakash is an officer of the Indian Information Service, and he earlier held the position of Principal Director General, Central Bureau of Communication.
Prakash succeeds Jaideep Bhatnagar, who superannuated on Sunday.
Known for his innovative work style, Prakash was honoured by the Election Commission for his outreach campaigns to increase voters’ participation in elections after the COVID-19 pandemic.
In a career spanning over three decades, Prakash has served in various capacities in the Ministry of Information and Broadcasting, including as Additional Director General, News & Current Affairs in Doordarshan, and Director (Media), Ministry of Communications & IT and Ministry of Civil Aviation in the Press Information Bureau.
Bhatnagar has earlier also served in Doordarshan News as head of the Commercial, Sales and Marketing Division.
He has also served as Prasar Bharati Special Correspondent West Asia covering 20 countries and later went on to head the News Services Division of AIR.
Manish Desai, Director General of West zone of the PIB, will succeed Prakash in the Central Bureau of Communication.
Desai has worked in various media units of the Ministry of I&B, like DAVP, AIR News, Prasar Bharati, and the Indian Institute of Mass Communication.