The Indian edition of the music and pop culture brand Rolling Stone has announced the launch of Rolling Stone Bharat, a bi-lingual content platform. The Hinglish-language video portal for news and content related to music, lifestyle and youth culture, Rolling Stone Bharat will be launched as an all-access streaming channel on JioTV as a part of JioTV Specials.
Rolling Stone India was launched in the country in 2008. On JioTV, Rolling Stone Bharat will launch three flagship shows: a pop culture bulletin, a music video showcase, and a celebrity chat show.
The launch of Rolling Stone Bharat comes on the heels of Rolling Stone India publisher (MW.Com India Pvt Ltd, now called Creativeland Publishing Pvt Ltd) after being acquired by Ventureland Asia Advisory Services, owned by Sajan Raj Kurup.
Ventureland Asia is the VC arm of the advertising and media agency Creativeland Asia.
Sajan Raj Kurup, Creator, Investor and Managing Director, Creativeland Publishing, said, “It’s a very exciting time to be a part of the content ecosystem in India. With Rolling Stone Bharat, we have been able to secure two very significant goals: becoming an omnichannel digital-first magazine; as well as keeping our commitment to spotlight the diverse talent in India and bringing into our fold newer audiences that may have been uninitiated so far. The content on the channel aims to bring the best of the world to every mobile screen in India.”
Radhakrishnan Nair, Publisher and Editor, Rolling Stone India, added, “Rolling Stone Bharat is a true reflection of the new India as we see it today – courageous, unapologetic and proud of its roots. The pan-Indian, bi-lingual content on RSB will ensure that good journalism is accessible to everyone, from a Gen-Z fashionista in Mumbai to a folk singer in Meerut.”