Rediffusion has announced that it has won the entire creative and media mandate of Tata Power, an integrated power company.
Rediffusion will handle the creative, media and digital related work of Tata Power comprising all its business clusters viz generation, transmission and distribution, renewables and new business services including ESG and CSR domains.
"Tata Power mandate is a very big one for us. Rediffusion is privileged to be working with Tata Power across a range of very interesting and consumer-relevant products. What is even nicer is that almost the entire product range is green-focused and earth-friendly. Our teams in both Mumbai and Bangalore will be working on the account,” said Sandeep Goyal, Managing Director of Rediffusion.
"Tata Power is transforming into an agile EaaS (Energy as a service) company that offers cutting-edge green and smart energy solutions to its 12 million and growing customer base nationwide. Tata Power 2.0 is well poised to bring orbital shifts to all of its business clusters; therefore Rediffusion is in a prime position to join us at this exciting time, its skilled creative and media support will help us fortify our credentials as a Utility of the Future amongst all our stakeholders," said Praveer Sinha, CEO and Managing Director Tata Power.