Connected lifestyle tech brand Noise has released a brand new campaign ‘Shor Abhi Baaki Hai’ featuring cricketer and brand ambassador Rishabh Pant, to celebrate its leadership in the smartwatch industry.
As per IDC, Noise became India’s No.1 watch-based wearable brand for eight quarters. The new digital ad campaign celebrating the success went live on August 27, with Asia Cup 2022 streaming on Disney+ Hotstar.
The IDC’s India Monthly Wearable Device Tracker, August 2022 highlighted the skyrocketing demand for wearables in lately. With around 24 million wearable devices shipped in Q2 of 2022, Noise led the watch-based wearables category with a 28.5% share, with 300% YoY growth annually, as per IDC.
‘Shor Abhi Baaki Hai’ marks the brand’s victory of maintaining the No.1 position in the smartwatch category for the eighth time, with a stronger resolution to spearhead the smart wearable space henceforth.
Noise’s digital ad campaign depicts the brand’s emotion of staying driven and highlights that being a champion has always remained at the core of the brand’s DNA, further symbolised by Pant’s dedication, versatility, and diligence as a sportsperson.
Gaurav Khatri, Co-Founder of Noise, said, “We at Noise believe that our achievement is not just ours but shared by the millions of consumers who supported our vision as a made-in-India brand and inspired us to achieve and uphold our leadership position in the industry. The new campaign echoes the brand’s spirit and commitment to continue serving the nation with a stronger foothold. Noise’s partnership with Rishabh Pant goes a long way, bringing in the right blend of passion and championship. We are proud to share our celebration with the natives of the country as we set the pitch for India’s victory at the upcoming Asia Cup 2022.”
Pant said, “As an Indian, it makes me proud to see our country moving towards global leadership, be it sports or technology. I congratulate Noise on the big win as I cherish our strong partnership. Delighted to be a part of this victorious journey and I am sure this is just the beginning."
Noise’s digital ad campaign will run during the Asia Cup 2022 match series, live streamed on Disney+ Hotstar.