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Lux Industries rolls out ‘Sabko Maangta Hai’ campaign featuring Salman Khan for its ‘Venus’ brand

With the campaign, Lux is aiming to double the market share of its ‘Venus’ brand in the Indian innerwear segment

With the aim to reposition its innerwear brand ‘Lux Venus’, Lux Industries has rolled out a new campaign “Sabko Maangta Hai”, featuring actor Salman Khan.

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The innerwear and outerwear manufacturer is aiming to double the market share of its brand ‘Lux Venus’ in the Indian innerwear segment.

Lux Venus has had a great brand ambassador relationship – from Amitabh Bachchan to Salman Khan, who has been recently roped in to cater to the young crowd.  

The film featuring Khan yields a high-action scene where the actor chases his Lux Venus vest through the busy streets of a city amidst heavy traffic and pedestrians and finally gets a grip of it with his powerful swag. The actor’s delivery of the campaign tagline ‘Sabko Maangta Hai’ in his own trademark style evokes the desire to wear the vest at one’s best comfort and convenience.

Khan said, "It gives me immense pleasure to join the Lux Venus family as their brand ambassador. It was a lovely experience shooting the ad with the team and I sincerely wish that they scale even greater heights in the years to come."

Udit Todi, Executive Director, Lux Industries, said, "We wanted to reposition Lux Venus as India's highest selling and most loved vest brand – and who better to justify this positioning than India's biggest and most loved superstar, Salman Khan! We hope the campaign resonates with Salman Khan's fans and the greater audience at large. Lux Industries, which enjoys a premium reputation and trust among its existing and prospective consumers aims to reinforce the brand’s commitment to the core of quality and comfort while also expanding its business portfolio in Indian market over the next few years."

In terms of ad spends on the campaign, Lux will increase marketing spends on the brand, that is expected to range between 6-8% of the revenues – to enhance the strong brand presence.

The campaign, conceptualised by Shreyansh Innovations and produced by Green Apple Entertainment, is being promoted across television, cinemas, and digital platforms, along with print and outdoor renditions across the country.


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