Jagran New Media, the digital arm of Jagran Prakashan, has claimed that it surpassed 100 million users in the News/Information category with 100.60 million total unique visitors, 384 million total views, 485 million minutes time spent, registering a growth of 19% in total unique visitors.
JNM claimed that it has witnessed an annual growth of 4% in total unique visitors and consolidated its position as one of India's top ten news and information publishers, which augurs well for monetisation.
Jagran New Media has been providing real-time content across genres, with news and politics being the primary drivers, education, lifestyle, health, auto, and technology are also significant contributors to this growth.
Bharat Gupta, CEO, Jagran New Media, said, “Content, Technology and Policy are the new building blocks for any new age media company. Our Mission is to produce factual and credible content that enables and empowers new India through Knowledge, information and POV towards Better Health, Better Education and Better Growth, leading to an inclusive and progressive society. We have made significant investments in content + technology to provide an engaging and secure experience at the product end, while also protecting the digital expansion from Cookie Fadeout through the use of the DMP.”
“News/Information category witnessed a drop in FY 2021-22. The algorithm change aimed at making the news ecosystem more expert driven, authoritative and trust based, as well as post UP election traffic, were the two big reasons for this drop. Eight out of top 10 News and Information companies witnessed a sharp annual decline. Thanks to our audience-first strategy, wherein we have different products for different audience segments, which helped Jagran New Media witness growth. In all, we are gearing up for the next billion users by way of a scalable and sustainable business model.”
Adding to it, Gaurav Arora, Chief Revenue Officer, Jagran New Media, said, “We are all set for the festive season and hopeful of an action-packed season this year. Our primary goal at Jagran is to reach out to our advertisers with innovative solutions across genres. The segmented approach has previously yielded results, and we are currently aiming high in the Auto, Tech, Lifestyle, FMCG and Gaming categories as part of our overall revenue plan. We are introducing new products and IP’s enabling Brand Solutions that are out of the ordinary.
Jagran New Media has an array of offerings under the media and publishing category.
The group further claimed that in the education category, JagranJosh.com continued its successful run with 43.79 million TUVs, 124 million TVs, 140 million minutes time spent and registered a growth of 98% in TUVs, 86% in TVs and 87% Total Minutes, JagranJosh.com also registered a annual growth of 138% in TUVs, 167% in TVs and 171% in TMs.
In the health segment, Onlymyhealth.com maintained its position in the Indian Health Information category with 7.09 million TUVs, 11 million TVs and 13 million TMs spent, registering a monthly growth of 30%, 41% and 30%, and an annual growth of 91%, 23%, and 28%, respectively.
In the Women & Lifestyle category, Jagran claimed that HerZindagi.com, reached 18.22 million TUVs, 28 million TVs, 31 million TMs.
Further quoting data from YT Analytics, JNM claimed that it clocked 67.18 million video views and witnessed a growth of 120% during the month of June 2022.