Infectious Advertising has been entrusted with the creative duties of five brands of Bayer, a global enterprise with core competencies in the life science fields of healthcare and agriculture.
The accounts fall under Bayer's Crop Science Division and were won after a closely contested pitch.
Infectious’ task will be to strategise and deploy creative campaigns for the brands Arize, Dekalb, Laudis, Nativo and Vayego, in multiple tiers and markets across the country.
Nisha Singhania, Director and Co-Founder, Infectious Advertising, said, “It is always an honour when a client trusts you with their brand and gives you both, the strategic and creative mandate. We are thrilled to partner with a trusted and respected company like Bayer for five of their brands and look forward to creating waves for them.”
Ravishankar Cherukuri, VP Marketing (IBSL), Bayer Crop Science, said, “We are looking forward to taking up a transformational journey for some of our key brands with Infectious as our creative agency partners. The team’s ability to relate with the category nuances and mine out core insights gives us the confidence that this will be a fruitful alliance.”