FoxyMoron, the full-funnel digital creative and performance agency under the Zoo Media network, has won the creative digital mandate of the south content, OTT giant aha Tamil.
The mandate will be handled by the agency’s Bengaluru office.
aha Tamil aims to deliver 100% Tamil content in the form of web series and movies including original content, exclusives, and theatrical releases on its platform. The service model is similar to ‘aha Telugu’, aha’s platform for Telugu content successfully launched 2 years ago. aha Telugu today has over 2 million paying subscribers and the company aims to replicate this success amongst the Tamil-speaking audiences too.
Prachi Bali, National Head Client Partnerships, FoxyMoron (Zoo Media), said, “After having immense success as a network in the OTT industry, we are exhilarated about the opportunity to collaborate with aha Tamil, one of the biggest players, as they build their audience amongst the new internet users in India. The internet penetration in Tamil Nadu is one of the highest in the country and our work in ‘Naya Bharat’ (our regional content focus at the network) has already seen a positive impact across various industries. With the rising popularity and widespread audiences of regional content in our country, there couldn’t be a better time for our partnership.”
Ajit Thakur, Chief Executive Officer, aha, said, “There are very few players in the industry which offer you expertise on an industry level, on digital marketing and have the knowledge and bandwidth to understand and help us scale, amongst the Tamil speaking population both in India and abroad. We are glad to have found business partners in FoxyMoron and look forward to a successful collaboration.”
aha was launched in 2020 in Telugu, and aims to be a 100% local entertainment platform. In 2022 it aims to replicate its success in Tamil.