Former Ecosys OOH Founding Partners (Later acquired by Publicis Groupe) and the trio of Nipun Arora, Hardik Kapdi and Mangesh Shinde have collaborated and joined hands to launch Osmo, claiming to be India’s first omnichannel location-based advertising agency. It aims to bridge the gap between offline and online by challenging traditional methods with extensive use of AI and ML.
With the explosion of data in the past few years, the agency aims to channelise this opportunity to deliver meaningful and engaging experiences which dive beyond ROI and move the consumers on the move to take action. Osmo provides an offering in OOH, location-based digital media and a multidimensional omniverse ecosystem.
The founding team has a collective experience of 50+ years and demonstrated work for a range of brands from Renault, Jeep, Zee, Colors, MX Player, Ola, Myntra, SBI Life, Sundaram Finance, Mastercard, Citibank, GSK, Mother Dairy, HP, Microsoft, Idea, Vodafone.
Commenting on the launch of Osmo, Shinde, Data Scientist - IIIT Bangalore, said, “The top of one mountain is the bottom of another. Having successfully established a robust ROI model in OOH space way back in 2015, the time has come to bend the game's rules. LOC8, our proprietary planning platform in integration with sophisticated ML models, provides a single view of the consumer from a location perspective. Thus, enabling the audience-first approach for effective omnichannel targeting.”
Kapdi said, “It’s time for us to define the value and not the price. The OOH media landscape has been changing rapidly but the way of approaching consumers in the industry is still very primitive approach. In my journey of growing businesses from scratch to multicore entities across diverse categories, I believe omnichannel is the new normal and Osmo strives to drive these offline and online metrics.”
Arora said, “Ushering in the new era of marketing where the status quo is constantly challenged, we have created a unique platform that mends all past broken promises of this industry. We are new-age entrepreneurs from different geographies, cultures and backgrounds, making diversity our key strength. I really look forward to working with my old-but-new partners and disrupting the market yet again.”
Headquartered in Mumbai, the agency also has a presence in Delhi and will have offices in Bangalore and Kolkata very soon.