Sports news and updates platform and a new entrant in the Fantasy gaming category, FairPlay News has launched the ‘Khel Ja’ campaign.
The campaign encourages people from all fields of life to embrace themselves by being proud of their work, their passions, and most importantly their achievements unapologetically.
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The campaign brings together Indian Olympians MC Mary Kom, Saina Nehwal, actors Ranbir Kapoor, Kiara Advani, and international cricketers Mithali Raj, Sunil Narine, and Eoin Morgan.
The dynamic ad film’s core narrative is to be inspirational with a zealous tone.
“We appreciate that stalwarts from every industry have come onboard to help resonate with a wider audience to facilitate change to be unapologetic about their determination to excel without any baggage. Khel Ja celebrates this drive to work hard towards being the best,” a representative from FairPlay News said.
The campaign's protagonists have all been at the top of their careers in their respective fields and imbibe the key message of being fearless in the pursuit of excellence.
Nehwal said, “Pushing boundaries has always been my motto, whether it's on the badminton court or in life. This ad campaign has taken ‘unapologetically you’ to another level, and I hope Fairplay News can inspire a much larger audience through their vision.”
Kapoor commented, “This ad will become very close to the people's heart because the determination and passion with which Fairplay News is motivating people is the story of every individual irrespective of their field. I am glad to be a part of this campaign.”
“I have always stood by the principle of being unapologetic in whatever I do, whether it's off-screen or on screen. This campaign by FairPlay News gives so much hope to all those who are looking for motivation and is an ode to the women in every industry thriving and giving it their all,” Advani said.