Crayons has announced the roping in and appointment of Manoj Jacob as its Executive Creative Director.
Jacob joins Crayons from BBDO Bengaluru, where he not only helped set up the creative team from scratch but was also overseeing the creative work for Mercedes-Benz TeamX.
In the past, he has worked with Ogilvy, DDB Mudra, Soho Square, Havas, and Contract Advertising.
In his new role, Jacob will be leading a team of the old and the new.
Jacob said, “There are many agencies that claim to be integrated, but very few that are both integrated and independent. The very fact that Crayons has resisted the temptation of going the way most agencies have, speaks to my soul. And what better way for me to mark my Independence Day than by throwing in my lot with an independent Indian agency, doing work that’s truly free of corporate baggage?”
Samir Datar, Chief Strategy Officer for Crayons, said, “Absolutely thrilled to have Manoj on board. For a long, we were looking for the right person who will understand the vision we have for the agency and will help us in making it come alive. We are transforming ourselves into a lab where we experiment with communication ideas, beyond the conventional approach to advertising. Across many conversations, it became apparent that Manoj will be the perfect person to lead this transformation.”