Colors Gujarati is going to bring to screen the world television premiere of ‘Gajab Thai Gayo’.
“Shani Vaar Ravi Vaar - TV Par Pehli Vaar” will be a bouquet of entertaining movies with superstars like Malhar Thakar, Pooja Jhaveri, Ujjwal Chopra. This WTP will cover films across genres including comedy, action, romance, drama etc.
“Gajab Thai Gayo” will air on August 14 at 8 pm on Colors Gujarati and August 15 at 8pm on Colors Gujarati Cinema.
“Gajab Thai Gayo” is a sci-fi comic movie to be enjoyed with entire family. It features Malhar Thakar. The movie is based on Sheth Kapurchand Mangaldas Vidyalaya, which is one of the last existing Gujarati medium schools. Principal of the school wants to preserve his heritage and is struggling with the changing world. Bhagirath is a postgraduate from Princeton University and oﬀers to teach the students for free. Vishwa, principal's daughter and a teacher herself doesn't trust Bhagirath as his teaching methods are unconventional. Bhagat, Vishwa and Anant, students – Paheli, Virat travel to nearby village and their journey begins to achieve this goal.
Thakar said, “I am very excited about WTP of my movie. Audience have already enjoyed it in theatre, and now they will get to see in their homes with their families. So, we will get the new audience as well as the repeat audience as everyone enjoys a good family entertainment like “Gajab Thai Gayo” in their drawing rooms”.
On the marketing front the movie will be heavily promoted on home channel and the channel will also explore promotions via reach and engagement activities through digital media. Audience will get to interact with the lead casts as well as through social media pages of the channel.