Champions aren’t born, they are made and that is true for the three superstars who have come together for a new TVC by India’s largest paint and décor company, Asian Paints.
Actor Ranbir Kapoor and Olympian PV Sindhu have teamed up for a new TVC for Asian Paints’ ‘SmartCare Hydroloc’, the company’s interior waterproofing champion.
Hydroloc is a ready-to-use interior waterproofing solution that can be applied effortlessly sans hassle.
Conceptualised by Ogilvy, the new TVC for SmartCare featuring superstar Ranbir Kapoor and new brand ambassador PV Sindhu, opens to Ranbir in a badminton training session with PV Sindhu for his next film.
Distracted by her home interior walls which has severe damp patches and paint peel off caused by water seepage, Ranbir suggests she try Asian Paints SmartCare Hydroloc – an interior waterproofing specialist product that can be easily applied on the walls like paint; with just a single coat, the problem is solved. Hydroloc performs like a champion and this impresses PV Sindhu leaving her delighted to see her walls looking spotless, clean and fresh.
Amit Syngle, MD and CEO, Asian Paints, said, “Through intense research and interactions with our customers, we found that waterproofing one’s walls is a big hassle involving breakage as well, one that not everyone may be willing to undertake to fix the problem entirely. To bridge that gap, we created an interior waterproofing specialist product that is user-friendly and supremely effective. Given the revolutionary nature of this champion product, we are extremely happy to announce the association of Ranbir Kapoor and PV Sindhu for this product. We are elated they teamed up to launch our champion interior waterproofing offering – SmartCare Hydroloc.”
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