Amazon.in has launched a new campaign under the hood of ‘Jab Bhi Kuch Naya Ho Lena, Amazon Check Kar Lena’ conceptualised and directed through Ogilvy. This campaign intends to inform the customer about the convenience of ordering latest models across categories from the comfort of their house that too with multiple shopping benefits.
The benefits include the services such as buy now pay later, exchange offers, No Cost EMIs and more, all of which are at Amazon to serve all their shopping needs. So, the ecommerce platform wants to urge customers to check Amazon once before they buy anything.
As per research, India is a country of smart shoppers who are very particular about each purchase decision. With the festive season coming up across the next few months, customers will start to make their shopping list and start their search for the best shopping destination. Amazon.in hopes to be the destination that can meet a customer’s shopping needs, and this becomes the foundation of the campaign.
Ravi Desai, Director, Mass, and Brand Marketing - Amazon India, said, “Every Indian customer invests disproportionate time to plan their festive shopping, millions of families start much before the season kicks off. Customers all over the country create their wish lists and start looking for the right places that would meet their needs – from the right products, appropriate prices, and other affordability options, as well as service/convenience offerings. At Amazon, our endeavour is to provide them with the best solution across these dimensions and more, under one roof. We want to inform our customers to consider Amazon.in as their shopping destination this festive season for access to top brands and latest models along with exchange offer and easy payment options like Amazon Pay later, no-cost EMI etc.
Speaking about the campaign, Nilesh Kulkarni, Group Creative Director, Ogilvy India (Bengaluru), said, “We started with insights from the daily lives of shoppers who are content with whatever they get and assume that they can’t get more. The campaign aims to break this notion highlighting the brand's value-based proposition and throwing light on their misconceptions. This where ‘Check Kar Lena’ comes into play as a simple yet powerful message which is delivered through stories about people who are about to settle for less when their well-wishers tell them about Amazon and then they discover a world of benefits that meet their need gaps, delightfully.”
The campaign kicked off across TV and across digital medium, both the films have been directed by Sharat Kataria and conceptualised through Ogilvy India.
Chief Creative Officer, Ogilvy India: Harshad Rajadhyaksha, Kainaz Karmakar, Sukesh Nayak
Chief Creative Officer, Ogilvy Bengaluru: Puneet Kapoor
Group Creative Director: Nilesh Kulkarni
President and Head of office, Ogilvy Bengaluru: Tithi Ghosh
Head of Planning, Ogilvy South: Easo John
Account Management: Komal Davey and D Sivaramakrishnan
Creative: Naman Gaur and Deep Parikh