Adda52.com has announced its new brand campaign #KhelJaao, welcoming all Indians to play poker. The campaign is aimed to take the game of Poker to the youth of India and make it a part of the dominant youth culture in India. The brand’s ultimate aim is to democratise poker in India.
In India, every individual is already a ‘Khiladi’ in their day-to-day lives. Through this campaign, Adda52 brings the ingenuity of Indians, their ability to negotiate, make the best out of a given situation and their willingness to punt on themselves - the same qualities are also essential to being a poker player. The ad further showcases the real-life examples of people from different walks of life, exhibiting these qualities in their day-to-day lives. The bottom line of the ad film is that these qualities make Indians perfectly ready for the game of poker and that they should try their hands at this skill-based game.
The campaign further reiterates Adda52’s mission to make Poker popular in India and ensure that the game gains mainstream recognition across the country, just the way it is across the globe.
Shivanandan Pare, CEO, Deltatech Gaming, said, “With this campaign, we want to encourage every Indian to play Poker, the most recognized global ‘game of skill’, as we believe every Indian has within them what it takes to be a poker player. Just like any field of sports where Indians are establishing themselves, it's time we master poker and make a mark on the international stage. The #KhelJaao campaign is our effort towards communicating the requisites to be a poker player and narrating them through common situations we experience every day. #KhelJaao is our way of telling every Indian that we naturally have in us what it takes to be a poker player.”
Krishnendu Guha, Chief Revenue Officer, Adda52.com, added, “This campaign is truly aligned with our determination to democratize the Poker gaming scenario for people in India. We want to ensure that Poker gains mainstream recognition and becomes a part of our youth culture. Our campaign explains how we all are equipped with basic life skills like negotiating, being street smart, understanding people and maximising our profits –- similar skills are also required for you to win your Poker game. It's that simple! We are excited and hopeful that this new brand campaign will resonate well with our audience, and we can see increased participation from across the country.”
The campaign video: