Eureka Forbes has appointed Publicis Groupe’s Zenith India as its media AOR.
Zenith won this business in a competitive and comprehensive multi-agency pitch process which began in February this year and saw leading groups participate.
The brand’s account size is pegged to be around Rs 100 crore. The incumbent agencies on the account are Wavemaker India and Logicserve Digital.
Zenith will handle the entire integrated media-planning, buying and implementation, which includes performance marketing, digital, SEO, commerce, data, technology, analytics, and insight transformation (DTAI) initiatives for Eureka Forbes.
Jai Lala, CEO, Zenith India, said, “We are delighted to partner with Eureka Forbes, a consumer goods company that has carved a niche for itself and needs no introduction. Zenith through its strong integrated approach and data driven decision-making will help accelerate business growth and help them stay true to their brand mission and purpose. Zenith has an ROI-focused approach, delivering on real outcomes and measurable results and through our differentiated thinking, diverse capabilities and data and analytics skills, we look forward to partnering the brand on its expansion plans and helping them lead and excel in an era of new consumer and market realities.”
Sameer Wanchoo CMO, Eureka Forbes India, said, “Eureka Forbes leads its respective categories in water and cleaning, through brand and proposition differentiation, continuous innovation, digital-enabled business process and its execution rigour, driving both effectiveness and efficiency. With dynamic consumer media habits and extensive multi-media fragmentation, our partnership with Zenith will help us maximize effective reach amongst relevant target audiences. We are confident that our partnership with Zenith will further fuel brand growth and drive business metrics.”