Urban Company has launched a new campaign featuring actor Yami Gautam which introduces its new offering, ‘Roll-On Wax’, with the technology which facilitates a smooth, rash-free waxing experience.
In this campaign, conceptualised and executed by Taproot Dentsu for Urban Company Salon At Home, the aim is to create awareness for the unique offering of Roll-on Wax.
Arshad Shaikh, Creative Director, said, "The idea was to address the consumer’s woes when it comes to waxing via a conversation between two friends. A lot of women continue using their local or ordinary waxing methods despite the impact on skin. Through this film we wanted to point out that the problem is with the baddies in the ordinary wax that’s causing them skin allergies. But now there’s a better solution, which is the new Roll-on Wax by Urban Company."
Smit Shukla, VP, Marketing & Growth, said, "90% of women in India still use tin wax because they are unaware of any better options. Finding the appropriate variation for their skin type can be difficult, and as a result, many women end up with burns, redness, or rashes. By introducing Urban Company Roll-On Wax through this campaign, we are offering women a better waxing experience. Our latest offering is 100% Colophony free and has a temperature-controlled applicator. At Urban Company, it is our endeavour to always simplify things for our customers, and UC Roll-On’s superior waxing solution definitely delivers that.”
Agency: Taproot Dentsu, Mumbai
Purva Ummat: Executive Creative Director
Arshad Shaikh: Creative Director
Abheek Chatterji: Vice-President
Megha Mohan: Group Account Director
Alamara Shaikh: Group Account Manager
Yaamini Shah: Senior Account Executive
Production: Roger That Productions, Mumbai
Director: Kartik Ramnathkar
Executive producer: Prasanna Bhende
Producer: Kimaya Bhende
Client: Urban Company
Smit Shukla: Vice-President
Mansi Piplani: Director
Tanya Sharma: Senior Brand Manager