Star Bharat has unveiled a refreshed brand identity, with the tagline – ‘Dil Deke Dekho Zara’ to reflect the channel’s evolution.
The new brand identity represents the emotion of following one’s heart, aims to encourage viewers to fall in love and express themselves.
The channel is welcoming this change by positioning itself as a one-stop destination for content themed around romance. The refreshed identity will reflect in its programming bringing to light stories of love and romance keeping universal relationships at the forefront.
“Star Bharat is at a juncture where it needs to reinvent and bring forth refreshed look and feel combined with renewed programming. Romance is a universal language and cuts across age, gender, culture and we are happy to progress in this space. We intend to make television viewing a cohesive experience for our viewers. With the new brand promise we will continue to offer compelling content and create characters and formats that resonate with the masses,” said a spokesperson for the channel.
Reflecting the new thought, the programming is built from existing shows like ‘Radha Krishn’, ‘Gud Se Meetha Ishq’, ‘Woh Toh Hai Albelaa’, to the recently launched ‘Swayamvar Mika Di Vohti’, ‘Channa Mereya’ and ‘Bohot Pyar Karte Hai’, all of which emphasise on love and romance.
The channel has also launched two new shows on Tuesday, ‘Na Umra Ki Seema Ho’- a love story of pure love that transcends all boundaries of age and social background, and ‘Ajooni’- a love story between two drastically opposite people and their journey of falling in love.
These two stories aim to strike a chord with the audience and examine the evolution of romantic relationships in modern-day India, from rural to major cities. The new line-up of content will cater to every part of India and feature shows that will reinforce the brand promise.
The channel also developed a new anthem that brings alive the new brand proposition.