Sebamed, a German personal care brand with a legacy of over 50 years, has launched “Face Wash Nahi Treat Karo” campaign for its acne care portfolio.
Focusing on educating and empowering consumers, the brand through its campaign draws attention towards the right method to use the product and also imparts knowledge that how the product helps in reducing acne recurrence as well.
The latest commercial by Sebamed showcases how a young woman had applied Sebamed clear face foam and was about to wash her face immediately like she does with any other face wash, when an expert nudges her to let it work for at least 3 minutes.
The expert further explains the reason behind it. This communicates Sebamed’s core value of honesty and on the face messaging, with the key proposition being ‘Sebamed Clear Face Foam: not only helps in getting rid of acne but also prevents recurrence
Shashi Ranjan, Head, Consumer business, said, “Beauty and personal care is a key growth driver for us. We are thrilled to make more strides in this segment and to bring global expertise to the Indian consumers. Acne is a common problem encountered by a large percentage of our population at some point in their lives. Sebamed’s range of acne care products are highly efficacious which helps in getting rid of acne, hence through this campaign our goal is to provide reassurance to our consumers and bring back their confidence.”
Jaydeep Shah, Marketing Head for Sebamed brands in India, said, “Staying true to Sebamed’s core proposition of #SirfScienceKiSuno, the campaign talks about how Sebamed Clear face foam has been scientifically formulated in a new format (foam instead of wash) , which not only stops acne but also prevents recurrence. We are sure it will resonate well with the discerning customers.”
Dhaval Jadwani, Business Head, The Womb, said, "Sebamed Clear face foam is scientifically proven to stop acne and prevent them from reoccurring. The product formulation works best when massaged and kept on for 3-minutes for the science to work. Our focus was to deliver this message in simple, yet in an interesting manner. We created ‘Face wash, nahi treat karo” to shine the light on the right product and its right usage."