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Radio City’s ‘Piche Wale Babu Helmet Laga Lo’ campaign aims to raise awareness about the new law by Mumbai Traffic Police

Through the campaign, the radio network is urging pillion bike riders to adhere to the rule and wear a helmet

Radio City, the radio network, has geared itself to promote road safety awareness in Mumbai through its public service campaign “Piche Wale Babu Helmet Laga Lo”.

With the new traffic laws in place, Radio City Mumbai has come up with the initiative to support the Mumbai Traffic Police in urging pillion bike riders to wear a helmet.

As an endeavour to enhance road safety awareness and propagate the new rule, Radio City RJs including RJ Salil, RJ Archana, RJ Karan and RJ Palak conducted an on-ground activity in Mumbai suburb.

The RJs along with Mumbai traffic cops were seen distributing helmets among pillion riders at Carter Road, Bandra on the first day of rule implementation.

As an added incentive, influencer Sanaya Pithawalla was also present to show her support towards the cause. Through their respective on-air show, all Mumbai Radio City RJs have been advising their listeners to be responsible and abide by the rule of wearing a helmet whenever on a two-wheeler.

Mumbai Traffic Police DCP Raj Tilak Roushan as well as Bollywood celebrities, including Shilpa Shetty Kundra, Nushrratt Bharuccha, Rajpal Yadav, Jaideep Ahlawat, and many others have lauded Radio City for their initiative and efforts. 

Kartik Kalla, Chief Creative Officer, Radio City, said, “Radio City understands the pulse of the city and as Mumbai Traffic Police ruled out a new law making it mandatory for the pillion rider to wear a helmet, we instantly sought to associate with the cause and showcase our support. For the campaign “Piche Wale Babu Helmet Laga Lo”, Radio City collaborated with the Mumbai Traffic Police to urge citizens to abide by the law and encourage the rider as well as pillion to wear a helmet. Our RJs distributed helmets to the pillion riders to boost awareness about the importance of taking safety precautions on the road. Through such social cause campaigns, our endeavour is to enhance the lives of our listeners and support a larger cause.”

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