News network Zee Media has appointed Grapes as its integrated creative partner. The account was won following a multi-agency pitch.
Zee Media’s account will be serviced by the agency’s Delhi office.
According to the mandate, the agency will focus on developing integrated communication strategy, and creatives across offline and digital media. The agency will also bolster the Network’s presence on social media platforms.
The mandate includes Hindi news channel Zee News, and the other channels under the Zee Network realm such as Zee Business, Zee 24 Ghanta, Zee 24 Taas, and Zee Digital which includes brands like Bgr. in, bollywoodlife.com and India.com.
Anindya Khare, Marketing Head, Zee Media, said, “It is our pleasure to associate with Grapes. The agency has a strong foothold in the market. We look forward to reaching our consumers effectively. The decision to choose Grapes to handle our integrated creative duties was decided based on the intensive pitch where the agency outshined given to their compelling, creative and engaging plan of action. It was completely in sync and united with our strategically devised creative approach.”
Shradha Agarwal, CEO and Co-Founder, Grapes, said, “It is a proud moment to have a brand like Zee Media as our client. We are quite pleased to have them on onboard. We look forward to building a strong communication base for the network across platforms. We are quite enthralled with the association and will relentlessly help them in building a strong bond with their audience. Considering that Zee Media is one of the largest news networks in India, we will strive to amplify its presence and reach amongst the audience with our holistic communication approach that relates to the ethos of the company”.