GoMechanic, the aftermarket automotive service and maintenance platform, has roped in Sharman Joshi for its latest digital marketing campaign #ShaantSharmanShaant.
Inspired by the everyday anxiety of cars meeting with an accident or other concerns, the film highlights various value propositions of GoMechanic, primarily convenience and ease of use, further showcasing its transparent pricing and expert services.
The advertisement begins with Sharman Joshi’s car getting rear-ended and the actor stepping out of the vehicle looking furious. He then asks the person to dance, but the ad film concludes with Sharman dancing with the simpleton and asking him not to stress about these things as it tends to happen all the time.
The ad film concludes with the message that GoMechanic offers 150+ expert car services with transparent pricing, thus solving most customers’ anxiety.
The #ShaantSharmanShaant campaign was conceptualised by GoMechanic’s in-house creative team, with the help of production house Bambai Dreams Entertainment.
Adhiraj Saksena, Brand strategy head at GoMechanic, said, “With our efficient and at-your-door services, GoMechanic has aimed to encourage hassle-free car ownership. However, we recognise and understand how any issue in your car is enough to give you anxiety. Therefore, we believe that brands today should communicate relevant solutions to consumers while highlighting the challenges in a compelling story. This advertisement was inspired by regular road rage when people get into unnecessary fights. Through this campaign, we hope to spread the idea that anything and everything, including your car, can be fixed, so a sense of camaraderie could foster harmony.”