Godrej No.1, the soap brand from the house of Godrej Consumer Products (GCPL), has partnered with actor Shaheer Sheikh to launch a new TVC campaign for its sandal & turmeric soap.
The TVC features the actor and is themed around ‘Tum Hi Ho No.1’. The campaign focuses on how women can take care of their beauty needs while managing their daily chores.
Conceptualised by Creativeland Asia, the TVC shows how Godrej No.1 offers nature's way to beauty with carefully chosen natural ingredients to make skin naturally beautiful. It begins with Shaheer looking for his on-screen wife Naina, who he finds working hard at her bakery.
He gazes at her, mesmerised how she multitasks seamlessly. He is smitten by her beauty and wonders how she manages to look so stunning while being so hardworking. She gushes at him and reveals her secret. The TVC ends with her showing Godrej No.1 Sandal & Turmeric soap as the magic behind her natural and effortless beauty ending with the music jingle ‘Tum Hi Ho No.1’.
The TVC draws attention to the need for an efficient personal care product that not only fits in busy schedules but also gives you a boost of confidence.
Somasree Bose Awasthi, Chief Marketing Officer, GCPL (India), said, “Godrej No.1 is a highly revered soap brand that is commended for its natural ingredients like Sandal & Turmeric. We are committed to offering the best bathing experience to our consumers. We understand the fast-paced lives of most women and wish to offer them a solution that they can rely on. With this TVC, we hope to further establish our soap as the ideal choice for glowing and healthy skin.”
Shaheer Sheikh said, “I have always voiced my support in favour of women; even the shows I work on, have narratives around women empowerment. This is truly something I believe in – women need to be celebrated every day. I have great respect and admiration for all the women out there, who handle work and family, while taking care of themselves. I am delighted to be associated with a brand like Godrej No. 1 whose values are in sync with mine. This new TVC is all about creating a space for women to look naturally beautiful, while juggling the demands of life commitments."