As a part of the ongoing evolution of the brand, Ferns N Petals (FNP) has launched its TVC ‘Emotions Gift Wrapped’ with actors Anil Kapoor and Janhvi Kapoor.
Taking a step ahead with an improved brand ethos the brand celebrates emotions by being at the heart of everything. As a part of the strategy, the campaign features two brand films which exhibit the emotions and sentiments around gifting, portrayed gracefully by the on-screen uncle and niece duo Anil and Jahnavi.
Launched in 21 states across multiple mediums on TV, digital and 1000 Multiplex screens - PVR and Inox, the campaign is supported by a diverse ATL and BTL promotional initiatives. As per the brand, the TVCs which are being amplified digitally across social media have already racked up 65 million views.
Conceptualised by Mullen Lintas, the TVC features the duo bonding over a surprise birthday celebration with Janhvi surprising Anil Kapoor with a bouquet of 66 red roses to commemorate his 66th birthday.
The second brand film approaches a sensitive yet wide spread issue of cyber trolling and the negative impact it has on one’s emotional wellbeing. The commercial symbolically highlights the current times when cyberbullying has regrettably become a part and parcel of everyday life. The frame opens with a dejected Janhvi Kapoor scrolling through her social media feed.
The protective ‘chachu’ Anil Kapoor gets a whiff of her dilemma. The gifting brand Ferns N Petals comes to the rescue. The worried uncle determined to cheer up the niece avails the personalised gifting service from FNP and gifts pictures of himself during his hay days when he too was subjected to ridicule.
As the duo laughed it off, the TVC closes on a happy note putting the spotlight on FNP’s personalised gifting services. Anil Kapoor delivers the closing statement in his oh-so familiar dramatic manner by saying “Duniya ko karne do bakwaas, you should always be Jhakaas”. The TVC not only gives a fresh take on how to deal with trolls but also shares a fresh perspective on handling everyday issues.
Sai Thota, Head of Digital Marketing- Ferns N Petals, said, “This is our first brand film initiative with the actor duo showcasing that Ferns N Petals is all about relationships, making sure that we share happiness and joy during all moments of life which goes beyond occasions and festivals. Since we are repositioning the brand from being a flower brand to a bigger gifting brand and are also going through a change in brand identity including the brand logo, we thought of reconnecting with our audiences where gifting is a perfect inclusion to our everyday life. The brand films celebrate the new age vibe and bring to life the fact how we as a brand would be a great inclusion as a gifting partner when people are going through their ups and downs in life”
As part of the growth strategy, the brand has recently revamped its new logo representing company’s growth from just a single flower store to a multi-category gifting giant providing end-to-end solutions. The new logo signifies the freshness and vibrancy that the brand also represents and signifies.
The brand is also growing its international footprints and is currently operational in UAE, Qatar and Singapore. The brand aims to expand its footprints abroad in every two months and is also an excellent inclusion to meet for all everyday gifting needs.