Everest Spices has roped in Chef Ranveer Brar as its brand ambassador.
The development comes as plan of the brand’s reassuring move aimed at bringing forward the story of goodness, purity of ingredients, legacy, taste and how it has withstood the test of times in its commitment towards delivering quality always.
Chef Brar said, “Spices have always been my favourite area of study and experimentation and I believe this association will be a great opportunity for me to delve deeper into not just the brand's spice laterals, but also make further inroads into understanding the food-loving audience's ever evolving choices and lifestyles.”
This collaboration with Chef Brar is expected to reach out to a new audience in the younger age group with ever-changing taste preferences who admire the Chef and closely follows his endeavours.
“We are delighted to stitch an association with none less than Chef Ranveer Brar because we believed that it would be a perfect brand fit as he understands food and taste and most importantly we share the same value systems of not compromising with quality,” said Sanjeev Shah, CMD Everest foods.