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CNBC-TV18’s #CommonWealthGoals campaign promotes financial fitness

The campaign inspired by the 2022 Common Wealth Games, which is slated to be held in Birmingham, was kicked-off on July 18 to guide viewers to achieve financial fitness

Business and finance news channel CNBC-TV18 has rolled-out the campaign ‘Common-Wealth Goals with CNBC-TV18’, ahead of the 2022 Common Wealth Games which are slated to be held in Birmingham.

Sound physical health is a pre-requisite to becoming a successful sportsperson – it calls for discipline, diligence and meticulous planning. Similarly, sound financial health is a must to achieve one’s financial goals, which can be attained by mindfully planning one’s finances and investments.

Through the campaign, CNBC-TV18 will urge and guide viewers to achieve their financial goals by adopting smart and safe investment practices. The multi-platform initiative ‘Common-Wealth Goals with CNBC-TV18’ will inform and guide viewers to do so – through the lens of Sports.

The campaign was kicked-off on July 18 with a special episode of the channel’s flagship personal finance show ‘Money Money Money’, which saw Roopa Venkatkrishnan of Sapient Wealth Advisors share actionable insights on ‘Understanding Correct Money Behaviour’, ‘The Do’s & Don’ts of Financial Planning’, ‘How To Plan Smart Investments’, and more, in conversation with CNBC-TV18’s resident personal finance expert and anchor, Sumaira Abidi.

A special half-hour show featuring Prableen Bajpai of ‘FinFix Research’ was aired on July 20 to shed light on behavioural biases towards financial planning, and how to get around the same.

Along with specially curated segments around financial fitness, the slew of comprehensive programming will include a special episode of ‘Smart Money’ in which Hansi Mehrotra of ‘The Money Hans’ will guide viewers to achieve financial fitness through financial planning and adoption of smart wealth generation practices. The show is scheduled to air on July 22, at 3:30 pm.

Shereen Bhan, Managing Editor, CNBC-TV18, said, “CNBC-TV18 has consistently been at the forefront of equipping its viewers with well-researched information, enabling them to make informed investment decisions. As India’s sporting icons head for the Commonwealth Games 2022, CNBC-TV18 puts together a playbook for achieving financial literacy and financial independence by drawing on the discipline and rigor needed for high performance and excellence in sports.” 

Smriti Mehra, CEO - Business News, Network18, said, “The sole purpose of ‘Common-Wealth Goals with CNBC-TV18’ is to encourage smart financial planning, and enable the audience to skilfully handle the challenges faced by them due to the post-pandemic market volatility. We will bring together the top finance experts and investment veterans to guide our viewers on their journey towards attaining financial fitness, and that too in a fun and engaging way by connecting it to the upcoming and much awaited Commonwealth Games.”

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