AppsFlyer and Facebook Gaming have come together to launch an exclusive playbook for gaming app marketers. ‘Gaming Apps: Strive and thrive’ playbook on iOS 14+ aims to set clear pathways and set gaming app marketers up for success.
In today's privacy-first era, gaming app marketers are constantly navigating the evolving landscape with updates to performance marketing strategy, while planning to stay ahead of the curve. Particularly to tackle the changes for users of iOS devices, advertisers have had to make several changes to adapt to new iOS 14+ policies.
Showcasing the best practices and solutions for gaming app marketers and advertisers, the AppsFlyer and Facebook Gaming playbook provides insights to tackle the challenges of iOS 14+ from three different perspectives: Optimising the App Tracking Transparency (ATT) prompt, maximising SKAdNetwork (SKAN) measurement, and unifying data streams.
This playbook also contains recommendations from Facebook Gaming derived from a comprehensive directory on SKAN configuration, campaign setup, and campaign management, to help marketers achieve and scale their gaming app marketing success.
Those interested in learning more about the playbook and gaining pro tips to utilising tools available for maximised marketing and advertising performance can visit: Gaming apps: Strive and thrive with AppsFlyer and Facebook Gaming on iOS 14+.