Andaz and Sourrce have announced the joining of Amanpreet Singh as Revenue and Partnerships head for its businesses.
Singh joins from Amazon Prime Video where he was leading Partnerships and Music Marketing.
He brings with him over a decade of experience across branded entertainment and marketing. Having worked at UTV Motion Pictures, Disney and Fox Star Studios, where he conceived and executed associations and big ideas, Singh has worked with over 250 brands, generating more than 75 crore in revenue and over 200 crore worth Media value across movies and shows.
In his new role, Singh will lead content monetisation at The Sourrce and will spearhead branded entertainment at Andaz.
“We are excited to have Aman join us as we embark on our content and marketing journey for source and Andaz. Aman comes with a unique understanding of story and economics and we look forward to seeing him harness his talent in creating incredible value for both companies,” a statement read.