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Wavemakers bags Danone’s global media mandate

The account was won following a multi-agency pitch

Danone has consolidated its global media account with Wavemaker, following a multi-agency pitch. 

Last week only, Wavemaker had won Audible’s $500 million global mandate.

Danone has a presence in India with brands like Aptamil, Neocate, Farex, Easum, Protinex, AptaGrow and Nusobee.

Earlier in a presentation this year, Antoine de Saint-Affrique, CEO, Danone, said, “The company had been “structurally under-investing behind our brands for years.”

Juergen Esser, Chief Financial, Technology and Data Officer, added, “It is set to increase its marketing and advertising investment by an extra $446 million over the next two years. We have been underfunding our brands, running on too little A&P. We will make sure that our brands get at least their fair share of voice.”

Danone is a food and beverage company building on health-focused businesses: Essential dairy and plant-based products, waters and specialised nutrition. With its ‘One Planet. One Health’ frame of action, which considers the health of people and the planet as intimately interconnected, Danone aims to inspire healthier and more sustainable eating and drinking practices. In India, Danone started its nutrition business in 2012 through the acquisition of the nutrition portfolio from Wockhardt group.

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