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Taproot Dentsu & Cipla Health get Ayushmann Khurrana energised in Maxirich’s new campaign

With the campaign, the brand aims to create awareness pertaining to the importance of the consumption of multivitamin supplements in one’s day-to-day life

Click on the image to watch the TVC

Maxirich, the flagship multivitamin supplement brand of Cipla Health, in association with Taproot Dentsu, has launched a new television commercial featuring brand ambassador and actor Ayushmann Khurrana.

With the campaign, the brand aims to create awareness pertaining to the importance of the consumption of multivitamin supplements in one’s day-to-day life. 

Conceptualised and executed by Taproot Dentsu, a dentsuMB company and the creative agency from dentsu India, the TVC showcases Ayushmann Khurrana saving the day through an act that not only reveals a noble heart but his incredible energy as well.

In this energetic and heart-warming story, Khurrana happens to be a passer-by who comes across a wedding in distress and saves it from an inevitable disaster. The film is adrenaline-packed with high impact energy shots that showcase the brand’s promise of max energy through engaging storytelling.

The primary highlight of this TVC has been fitness, stamina, and energy portrayed by the actor, which perfectly encapsulates the key messaging of the brand. The ad has been launched across TV, digital, cinemas and social media platforms.

Shivam Puri, CEO, Cipla Health, said, “With Ayushmann, we have found the perfect fit for the brand as he exudes the qualities that the brand intends to deliver to our consumers. Through this commercial, our endeavour is to increase the adoption of multivitamins among the masses and make it a part of their daily diet. Maxirich Gold promises max energy and max immunity so that we are all ready for every challenge in life.”

Abhishek Deshwal, Executive Creative Director, Taproot Dentsu, commented, “The energy demonstrated by Ayushmann Khurrana in the campaign feels truly infectious and aptly demonstrates how the world can be a better place when you are full of energy and noble intentions.”


Brand: Maxirich

Client: Cipla Health Ltd

Shivam Puri: CEO

Abhiroop Chatterjea: Director, Marketing

Shreyas Baxi: Associate Director, Marketing

Rachana Kumari: Assistant Brand Manager

Creative Agency: Taproot Dentsu

Ayesha Ghosh: CEO

Abhishek Deshwal: Executive Creative Director

Ashish Adpure: Creative Director, Copy

Durvesh Gaikar: Creative Director, Art

Abheek Chatterji: Associate Vice President

Ankita Suraiya: Senior Account Director

Alamara Sheikh: Group Account Manager

Yaamini Shah: Senior Account Executive

Shashank Lanjekar: Chief Strategy officer

Roshni Shroff: Senior Planning Director


Production House: Roger That Production

Director: Shwetabh Varma

Executive Producer: Prasanna Bhende 

Producer: Kimaya Bhende

Associate Producer: Karnika Amin

Line Producer: Rajesh Margaj

Production Manager: Akshay Margaj  

Dop: Chinmay Salaskar 

Music director: Rajeev Bhalla

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