Rupa Frontline has launched the new ‘Yeh style ka mamla hai’ campaign featuring actor Ranveer Singh. Through this the brand aims to break the clutter and also speak to a more urban audience.
The film, conceptualised by Sideways, showcases Ranveer Singh testing his wits against a chess grandmaster. In a fun twist, he reminds us to keep things stylish, no matter what the situation.
Sameer Sojwal - Creative Head, Sideways, said, “Using celebrities interestingly always makes ads more memorable. So, we used Ranveer in a new role - as a chess master.
Through his infectious energy, we played up the effortless style and ease that Rupa Frontline stands for.”
Mukesh Agarwal, Director, Rupa, said, “We have consciously moved away from the traditional ‘boy-impresses-girl-and-takes-her-away’ kind of storyline with this TVC in order to be more relevant to today’s youth, who are our real target audience. Challenges are part and parcel of life. Rupa Frontline celebrates the human ability to smartly overcome these challenges without being too predictable or clichéd. Our customers have loved Rupa Frontline over the years and this is one of our ways to acknowledge their faith and trust in the brand.”
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