Plant-based health and nutrition brand, Plix, has undertaken a branding transformation in sync with the millennial aspirations of healthy, happy and sustainable living. The company has unveiled a new logo and brand tagline ‘Take Care, Have fun’, which symbolises Plix’s continuous efforts towards making holistic health and nutrition a lifestyle subject instead of a medical concern.
Plix recently launched a new product line aiming at feminine wellness and intimate hygiene. Alongside being a brand that offers plant-based solutions for nutritional challenges, weight management and lifestyle diseases, Plix has now rapidly expanded its product offerings to cover various feminine health problems, lifestyle diseases and stress.
Rishubh Satiya, Co-Founder, Plix, said, “Plix is not just a lifestyle brand, but aims to become a one-stop-shop enabling consumers to integrate good health into their lifestyles. Our products are compliant with all major health, safety and quality benchmarks, and are absolutely side-effects free. We have recently unveiled a range of functional and snackable foods including a crunchy peanut butter option. Thus, we have been successfully introducing previously unthinkable, but incredibly beneficial health food products in India. The rebranding reiterates our commitment to further expanding the offerings and making nutrition all about taste and quality in the times to come.”
Plix works with a large panel of expert nutritionists, doctors and scientists who undertake all efforts to formulate products that contain the right dose of clinically studied ingredients. All Plix products are RDA compliant as per FSSAI guidelines and have no harmful side effects. The company has gone to great lengths to collaborate only with suppliers and manufacturers who adhere to stringent quality measures and certifications.
In a statement, Plix wrote, “The company has grown over 4x in the last year and with the new branding initiative, Plix is set to double its revenue in the current quarter.” Plix has launched functional foods range recently, and the company now aims to scale rapidly.
Currently available at more than 200 retail outlets, the plans include a physical presence across the country in the next two years. Since the last quarter, Plix has doubled its consumer base with a strong customer retention strategy in position while expanding its current range of products across over 80 SKUs.