MX Gold, the SVOD service of MX Player, will be unveiling the ‘Watch Now Pay Later’ feature.
This offering lets users navigate their way out of paying up for watching their favourite entertainment on the spot and allows them to pay as per their convenience via a payment gateway on the app.
The OTT platform said that the announcement is in line with the brand’s vision to democratise entertainment so that the viewer has the option to enjoy first-class entertainment with the payment that can follow.
Abhishek Joshi, Business Head, SVOD, said, “With the ‘Watch Now, Pay Later’ functionality, we intend to revolutionise the entertainment space and bring a change in how entertainment will be consumed in the future. We take pride in this innovation and in being the first to launch this feature. This is truly another step in our journey towards democratizing entertainment and building a user-centric service. This feature will allow financial freedom to our users who will be able to consume uninterrupted entertainment and pay as per their convenience.”