Branded entertainment creative agency Humour Me has won the strategic creative mandate for 1 Finance.
As per the mandate, Humour Me will be entrusted with the responsibility of executing all the key brand campaigns for the FY 2022-2023, right from launch to building a category inventing leadership position for the company.
1 Finance, the reimagined consumer financial institution, had also recently signed up with the two-time Champions, Kolkata Knight Riders (KKR), for the country’s biggest sporting event.
The mandate will encompass strategy, planning and creative solutions. As part of its duties, Humour Me will support 1 Finance with brand-building and communication, conceptualisation of campaigns and execution via creative assets.
The agency will also be working closely with the brand’s marketing and leadership team to create consolidated integrated communication programs for the brand.
Dhruv Sachdeva, Founder, Humour Me, said, “We are thrilled to partner with 1 Finance and extremely proud to have earned their trust. For us marketing is about values and we as a creative team can only do justice to a brand if we wholeheartedly align with its core values. We didn’t see 1 Finance as a business but a mission to help bring peace of mind to anyone and everyone when it comes to all things personal finance. The leadership team at 1 Finance is uncompromising on their values and commitment to putting their user’s and customer’s interest first, which many brands claim in today’s day and age, but few walk the talk. Finding a group of people who actually believe and act on those values is extremely rare! We have been entrusted with a big responsibility of taking this mission to the people, and we will give it everything we’ve got, and then some more.”
1 Finance is a reimagined consumer financial institution that offers unbiased, qualified, and hyper-personalised advisory on one’s personal finances including but not limited to assets, liabilities, income, expenses, and insurance.
Keval Bhanushali, Co-Founder and CEO, 1 Finance, said, “We are excited and thrilled to have Humour Me as our brand and communication partner. We are a young brand with a tall legacy group as our mentor, it was a challenge to find someone who understands that managing personal finance is a lifelong process and not a quick and easy money-making tool. Our target audience is not millennials we are building this institution for the rising affluent class of India who has arrived on the world canvas and now deserves products and services hyper-personalised to their needs. Humour Me team comes with that perfect understanding of working with brands that create positive impact on their consumer’s life and not just valuations. We are confident that we shall change the way financial services work in the country by right awareness and messaging.”
Jeet Marwadi, Founder and Managing Director, 1 Finance, added, "Building a connection with the greater personal finance community of customers, and advisors is a core brand tenet at 1 Finance. Associating with Humour Me on this front is a matter of great significance to us. 1 Finance is a category defining and purpose driven organization, Humour me has a tall order to fulfil, given their track record, I am sure they will deliver tremendous value to our ecosystem."