Premium dried fruits and healthy snack brand Happilo has entrusted Social Beat, the independent digital marketing company, to scale its brand across digital channels.
Social Beat won the mandate as a result of a competitive pitch.
It has been given the mandate to scale the online presence and increase sales through the website and marketplaces such as Amazon and Flipkart.
The company will also help drive organic visibility through SEO-optimised content and create and manage Happilo’s social media campaigns. They have already hosted a virtual meet-and-greet with IPL franchise Rajasthan Royals and Pro Kabbadi League team Haryana Steelers, with more such collaborations lined up for the near future.
Vikas Nahar, Founder, Happilo, said, "Social Beat comprises young and dynamic digital evangelists. We at Happilo are excited to partner with Social Beat and further our digital presence to achieve dominance in this category."
Additionally, Happilo also plans to grow into exclusive brand outlets (EBOs) in the near future and open around eight company-owned stores.
Vikas Chawla, Co-Founder, Social Beat, said, “It's exciting to partner with Happilo in the journey of building their brand and scaling up their business. With D2Scale, our new centre of excellence for D2C brands, we will be leveraging an end-to-end approach to scale across marketplaces, instant delivery platforms and D2C channels.”