Goodknight, the household insecticide brand, has launched a new TVC campaign ‘Neendon ko nazar na lage’.
The film showcases the bond between a father and child and the importance of uninterrupted sleep for an infant’s wellbeing. Through this film, Goodknight aims to encourage young parents to protect their baby’s slumber time from dangerous mosquitoes.
Conceptualised by Wunderman Thompson, Mumbai, this film captures the love of a father in taking care of their child’s needs and comfort. The film opens with a young father trying to switch on Goodknight Gold flash as their baby’s sleep is getting interrupted. However, the father is unable to do so as the baby is gripping his finger to feel secured.
The mother notices the father’s struggle and switches on Goodknight Gold flash to ensure their baby’s uninterrupted sleep. Then, the baby is seen sleeping peacefully between her parents to the lyrics ‘Neendon ko nazar na lage’.
The TVC also highlights how solutions like Goodknight Gold Flash empower parents to achieve the best of protection against mosquitoes for their child without any smoke emission.
Somasree Bose Awasthi, Chief Marketing Officer, Godrej Consumer Products (India), said, “Through the new TVC campaign, Goodknight celebrates the unique bond between fathers and their children. Fathers are very much concerned about their little ones and want to offer them the best of care, comfort and protection. The TVC conveys the importance of an uninterrupted sleep for an infant's overall health and well-being and how even a single mosquito can disrupt the same. As the market leader in household insecticides, we focus on creating this awareness amongst parents and empower them with relevant pest solutions.”
Priya Pardiwalla and Steve Mathias, Executive Creative Directors and VPs, Wunderman Thompson, Mumbai, said, “Parents know that babies need their sleep to be happy and healthy. Parents do everything to make sure their babies fall asleep. Sleep so hard won needs to be protected in the best way possible, that’s why Goodknight. ‘Neendon ko nazar na lage’ isn’t just a campaign line. It’s a wish, a blessing that all parents have for their children. It captures the anxieties, efforts and emotions that parents go through every night. The film makes a clear shift for the brand and is also a reflection of dads playing an active role in parenting today. Dads eagerly welcome this new life stage and are more involved than ever before in bringing up their babies.”