MediBuddy, the digital healthcare platform, has announced the appointment of Saibal Biswas as Head of Marketing.
With over 16 years of experience, Biswas will play a key part in the leadership team and will spearhead the marketing efforts at MediBuddy and drive growth as the company expands its footprints at a pan-India level.
An alumnus of IIM-Calcutta, Biswas commenced his career with Godrej Consumer Products and has worked with Cavinkare and Philips India across both marketing and business roles.
In his stint at Amazon India, he played a key role in growing the devices category and market share of Amazon’s key products like Kindle, Fire TV, and Echo. As Vice-President, Marketing & Growth, International markets at Disney + Hotstar, Biswas was instrumental in building brand awareness for Hotstar amongst the Indian diaspora.
Furthermore, he has also been the Vice-President and Head of Marketing at Hopscotch post his stint at Hotstar.
Biswas, Head of Marketing, said “I am glad to be a part of a growing organisation such as MediBuddy. The HealthTech space is seeing unprecedented digital transformation and relentless innovation as it marches forward. Looking forward to embracing the new challenge and leveraging my past experiences in creating a distinct identity for MediBuddy as we move along.”
Satish Kannan, Co-Founder and CEO of MediBuddy, said, “We are pleased to welcome Saibal to our team. His performances in high-pressure roles in previous stints augurs well for a flourishing and dynamic industry such as ours. His understanding and expansive experience will be of enormous value to our organisation. We intend to scale up and expand MediBuddy’s presence and add to the current brand value.”